Augustus and Ajax

Image: ( “The fountain in the center of the square is one of the three famous monuments of Augsburg. This one in Rathausplatz is called Augustus Fountain, after Emperor Augustus. The fountain was installed in 1594 and took six years to make. The sculptor, Hubert Gerard, used a combination of bronze and marble to give the monument its signature look. The statue on the top shows Emperor Augustus addressing his army.”

From Grace’s Guide to British Industrial History:

“Ajax cleanser (or Ajax brand cleanser with bleach) is a powdered household and industrial cleaner introduced by Colgate-Palmolive. Its slogan was “Stronger than dirt!”, a reference to the mythical character Ajax…

( “Ajax, Latin Ajax, Greek Aias, byname Ajax the Greater, in Greek legend, son of Telamon, king of Salamis, described in the Iliad as being of great stature and colossal frame, second only to the Greek hero Achilles in strength and bravery. He engaged Hector(the chief Trojan warrior) in single combat and later, with the aid of the goddess Athena, rescued the body of Achilles from the hands of the Trojans. He competed with the Greek hero Odysseus for the armour of Achilles but lost, which so enraged him that it caused his death.”

…The Ajax name was successfully transferred to an entire line of household cleaning products and detergents; the line enjoyed its greatest success in the 1960s and early 70s.

1947 Colgate-Palmolive introduced Ajax cleanser, with the slogan “Stronger than dirt!”

1948 The first commercial jingle heard on television in the United States was for Ajax Cleanser. The jingle was “You’ll stop paying the elbow tax, when you start cleaning with Ajax”.”

From Wikipedia:

“Elbow grease or literally Elbow oil in French is an idiom for working hard at manual labour. It is a figure of speech for humorously indicating nothing else but manual work is required.
It is sometimes reported in the form of a snipe hunt, a prank where an apprentice or recruit is sent on an errand to retrieve “elbow grease” by their supervisor.”

thelilnan posted at two years ago:

“Ajax was a Greek soldier renowned for his strength. Ajax is stronger than all of Greece.

From Wikipedia:

“In textual studies, a palimpsest is a manuscript page, either from a scroll or a book, from which the text has been scraped or washed off so that the page can be reused for another document.

According to Suetonius, Augustus, “though he began a tragedy with great zest, becoming dissatisfied with the style, he obliterated the whole; and his friends saying to him, What is your Ajax doing? He answered, *My Ajax met with a sponge.” (Augustus, 85).”


“…*In spongam incubuisse, literally has fallen upon a sponge, as Ajax is said to have perished by falling on his own sword…”

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